In conjunction with a coordinated Mystery Shopping program, or as a standalone Customer Experience Measurement tool, Customer Satisfaction Surveys are an excellent resource to capture the Voice of the Customer quickly and inexpensively.
Every business’s most critical asset is their customers. With this in mind it is imperative to the growth and sustainability of a company to understand how their customers feel about doing business with them.
By understanding how your customers feel about your products and services, and why they choose to do business with you, you can better position your sales and service culture to mirror your customers’ expectations which in turn will increase their loyalty to your company and products.
Because word of mouth is so important and the increasing use of social media, in order to succeed in today’s competitive market, your company must ensure that more of your customers are loyal, emotionally engaged customers who not only continue to spend with you, but who also generate income by advocating your company to others. How they feel about the brand is the ultimate success metric.
BES Customer Surveys can be delivered in a variety of ways: from integrated systems sending out personalized Surveys whenever a customer makes a transaction, to email Survey campaigns, to Opt-in on-site feedback forms - and everything in between. We understand that capturing the Voice of the Customer is critical.
Making it convenient (and rewarding) for your customers to contribute are the two keys to any Satisfaction Measurement program's success.
For convenience, BES's system allows customers to respond any way they want: via mobile device, computer, telephone or on-site tablet. And for rewards...read on.
Customer Satisfaction data is valuable and people expect (and deserve) to be rewarded for providing it. To incentivize customers - and help ensure customer experience feedback is provided by a representative sample - BES allows businesses to award coupons as Thank You's for participation.
These coupons motivate customers to return again, turning your Customer Satisfaction Survey Program into a sales-driver/revenue-generator as well.
In addition, BES rewards some participants with internal profile recognitions when they make meaningful contributions to your survey program.
Discover how a tailored BES solution can help your business meet its unique needs by clicking any of the request forms below. Or, call us at 888-300-8292 to get started today!